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| Titolo | Pep Talk - Peyton Manning Website |
| Agenzia | MRM NY |
| Campagna | Peyton PepTalks - MasterCard |
| Cliente | Mastercard International |
| Marca | MasterCard |
| Posted | Settembre 2008 |
| Settore | Plastic Cards/Investimenti |
| Trama | Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated. MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friends finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success. This video case study recreates how everything comes together and shows one version of a Manning pep talk video. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Market | Stati Uniti |
| Più informazioni | www.priceless.com |
| Casa di Produzione | Epoch Films |
| Sound Production | Sound Lounge |
| Editing Company | MacKenzie Cutler |
| Group Creative Director | Matt O'Rourke |
| Art Director | Mat Bisher |
| Copywriter | Jason Schmall |
| Agency Executive Producer | Julie Andariese |
| Director | Stacy Wall |
| Chief Creative Officer | Joyce Thomas |
| Actor / Celebrity | Peyton Manning |