| Titolo | Be My Guest |
| Agenzia | DDB & Tribal Amsterdam |
| Campagna | Be My Guest |
| Cliente | KLM |
| Marca | KLM |
| Posted | Gennaio 2013 |
| Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
| Trama | KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a ‘virtual chat’ with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Casa di Produzione | Media.Monks |
| Creative Director | Olaf van der Geld |
| Creative Director | Sanne Braam |
| Copywriter | Paul Fraser |
| Copywriter | Sharon Cleary |
| Art Director | Olaf van der Geld |
| Art Director | Christopher Pugmire |
| Art Director | Keith Kornson |
| Photographer | Bert Teunissen |
| Casa di Produzione | Caviar |
| Agency Producer | Steven Beukers |
| Agency Producer | Denise Wolterbeek |
| Illustrator | Julian Burforf |
| Illustrator | Lorenzo Milito |
| Post Produzione | Souverein |