VCCP today announces their appointment as advertising agency of record for nutribullet, set to lead global strategy, creative and production. After a competitive creative pitch, VCCP impressed with an innovative brand platform that aims to capture the hearts and minds of people everywhere.
The brand platform will be a new phase for nutribullet, whose main goal is to maintain market leadership while expanding the business to a wider market and driving more usage for a healthy lifestyle. The first campaign is set to go live throughout the US later this year, but VCCP will also be tasked with ensuring that work resonates globally, both strategically and creatively.
Justin Giouzepis, CMO of nutribullet, said: “This was all about fresh thinking. nutribullet has a unique power to help people live delicious and healthy lives, in a simple and user-friendly way. As a brand, we want to continue to bring that to life. VCCP’s insights and creativity matched our ambition, and we can’t wait to get started.”
Brett Edgar, US Chief Executive Officer of VCCP, added: “We’re very excited to partner with the nutribullet team to give the brand a unique and ownable voice that stands out in a crowded and competitive category. We connected instantly with the nutribullet team and we continue to be so impressed with their ambition and smarts. It’s a great team and we can’t wait to take this special brand to new and exciting places.”
Since 2003, nutribullet has designed and delivered an ecosystem of products and services that strive to integrate better nutrition into everyday life. The brand is the leading innovator of the personal, single-serve countertop blender nutribullet with over 80 million customers worldwide. With minimalist design, hassle-free components and containers made for mobile lifestyles, nutribullet products make prep time short, cleaning quick, and getting on-the-go simpler than ever.
