thjnk Zurich: Puma x Ochsner Sport launch «The Wool Jersey»

Launch of a knitted «Limited Edition» of the official Swiss squad jersey

thjnk Zürich AG
Advertising/Full Service/Integrata
Zurich, Svizzera
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On Sunday it started, the first Winter World Cup. And with it a football festival under unfamiliar conditions – for the players, but above all for the fans, who will have to cheer on their team in cold temperatures this year.

To counteract this problem, Puma and leading Swiss sports retailer Ochsner Sport, the official outfitter of the Swiss national team, have teamed up to develop «The Wool Jersey». The official World Cup jersey, knitted from 100% merino wool.

From Granit Xhaka (Arsenal FC) to Xherdan Shaqiri (former Liverpool FC), from Manuel Akanji (Manchester City) to Yann Sommer (FC Bayer Mönchengladbach), the limited edition includes 10 red player sweaters and one blue goalie sweater. Every detail was taken care of during the production – even the special shoulder cut was transferred to the 11 unique pieces, which were made by a traditional Swiss company specializing in knitwear.

 

Anyone who wants to win one of the 11 sweaters will have the chance to do so during the 90 minutes of Switzerland's first group match against Cameroon on November 24. Coinciding with the kickoff at 11 a.m., the sweepstakes will start on Instagram and on Facebook. 

 


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