Landor, one of the world’s leading brand strategy and design firms, has been selected by Kool-Aid to redesign the brand’s portfolio. The focus of the redesign will be to simplify the shopping experience and deliver more fun for kids.
This project with Kool-Aid continues the long partnership between Landor and Kraft Heinz, the food and beverage company. Landor has also worked on rebrands for Kraft Macaroni & Cheese, Planters, Devour, and Oscar Mayer.
“Having been around for generations, Kool-Aid is a brand that people associate with fun, connecting it to the adventures they had during their childhoods,” said Lori Gross, general manager of Landor’s Chicago office. “We are excited to have this opportunity to work with not only a beloved product, but also a treasured mascot, creating a new agile brand that will serve consumers across multiple platforms.”
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