Jessica Apellaniz, CCO Ogilvy Latam “We are very proud of this campaign. We can confidently say that the Day of the Dead campaign is the most anticipated one for Mexicans, and that is because of the dedication and bravery that we have had at Ogilvy and Cerveza Victoria. With "The taste of reunion", we cast a spotlight on the most valuable thing in our lives: the company of our loved ones. Once again, we have bet on a great idea, working together with a brand that never stops innovating.”
Diego Rodriguez, CCO of Ogilvy México, added "Winning a Lion is recognition and proof of many things. Proof of hard work, passion, love for the craft, but above all brave work done for brave clients who have been consistently pursuing the state of the art in the industry. Congratulations to the entire team that made it possible and thanks Victoria for believing and taking risks for great ideas".
