LOS ANGELES, CALIF. March 20, 2024 — Two former Wieden+Kennedy global creative directors, Ryan O’Rourke and Alberto Ponte, and former global media director, Dan Sheniak, who ran the Nike Global Business for nearly two decades announced today the official launch of Someplace, a new agency built to create a unique place for every brand - where clients and makers can dream big again.
“We would never close our doors to an opportunity just because it doesn’t fall within the traditional rules of advertising. In fact, it would be our dream to be able to expand outside of what’s expected of a “typical” creative agency,” said Ryan O’Rourke, chief creative officer of Someplace. “We’re here to create a space where any level of creativity can happen and there is no idea too big or too small.”
Daniel Sheniak, chief media officer, Alberto and Ryan, chief creative officers, founded Someplace because of their penchant for storytelling. At Wieden+Kennedy, the trio were part of the team responsible for conceptualizing the most iconic award-winning work for the Nike Brand.
Their most notable previous Nike work includes Global campaigns like “Find Your Greatness” for the 2012 Olympics, athlete launches such as LeBron James “Rise & Together,”Kobe Bryant’s “Black Mamba Movie” and the inspiring Serena Williams “You Can’t Stop Sisters.” Their production includes global World Cup campaigns like “Risk Everything” and even iconic campaigns such as “Crazy Dreams / Just Do It” and “You Can’t Stop Sport.” The team has won accolades from leading industry and global award shows including multiple Titanium Cannes Lions, Adweek Media Plan of the Year, One Show Penta Pencil, multiple D&AD wood pencils and two Emmys. Alberto and Ryan were also named Creative Directors of the Year by Ad Age A-List in 2019.
The new agency will offer a range of services like brand and creative strategy, brand identity and design, creative development, production as well as media and communications strategy.
“All three of us grew up fostering a deep love of storytelling, like any other person who gets into this industry,” said Daniel Sheniak, chief media officer of Someplace. “The difference for us is that we’re building an agency at the crosshairs of powerful creativity and media, putting the right creative in the right places. That precision at the core of our storytelling makes all the difference for our business and our clients.”
“We’ve built a powerful network of collaborators and partners and understand how to shape and integrate our capabilities based on what our clients want to create,” said Alberto Ponte, chief creative officer. We hope to become a beacon and place where people can discover how to tell their story in the best way.”
The team has already started working with a diverse group of clients ranging in scale from sports apparel, fashion and accessories to technology, and is continuing to build a client roster of brands who dream of not only brand relevance, but creating a unique place for themselves in the modern media world.
About Someplace
Someplace was built on the belief that there is a unique place for every brand. A place in the world, a place in people’s minds, a place in people’s hearts and in their everyday lives. The agency’s specialty is in their collective two decades of combined expertise in creative storytelling with a clear purpose, crafting it for the right audience, and delivering that message in the most unique way possible. Now, they are ready to open the doors of Someplace to welcome and work with those who want to make and share their unique stories. Someplace offers a range of services including brand and creative strategies, brand identity and design, production, creative development, media and communications strategy. Come dream with us at hello@someplaceshop.com.
