Top Interviews From The Advertising Industry
Interviste in primo piano
"AI tools still rely on creativity more than they threaten to replace it.": Ariadna Navarro, VSA Partners
Ariadna Navarro, Chief Growth Officer at VSA Partners, weighs in on responsibly adapting to new technology and setting ethical guardrails for how... Più informazioni
"It’s about enhancing and giving more power to our ideas.": David Raichman, Ogilvy Paris
In the latest installment of our AI series, Ogilvy Paris' Executive Creative Director, David Raichman, speaks on utilizing AI as an extension of... Più informazioni
"The job of being a creative just got a lot more specialized." Michael Couch, RAPP
Chatting with Michael Couch, VP, Technology Strategy & Transformation at RAPP, we learn more about how the agency leverages tech and data into... Più informazioni
Guillaume Olivieri: “Technology is a stage for theatrical experiences”
Brands need to ensure that their digital interactions with customers are well-designed, fluid and enjoyable. Enter Dentsu Creative. Più informazioni
How Wunderman Thompson cooked up a mammoth meatball
Occasionally a campaign transcends advertising to become headline news. That happened on a grand scale with “the mammoth meatball”, from Wunderman... Più informazioni
Scholz & Friends: Inventing a new code for rescue workers
If you take the highway fairly regularly, you’ll have noticed the phenomenon of traffic jams caused by motorists slowing down to look at... Più informazioni
"Touch Card": A Masterwork of Inclusive Design
The industrial designer Marc Harrison believed that if you created products that solved problems for people with disabilities, they became better... Più informazioni
All Aboard for a Pirate Football Game
The agency’s idea is far easier to describe than it was to achieve. While searching for an illegal stream of a Champions League match, viewers... Più informazioni
DDB Fresh: Taking fashion to unexpected places
When I received a short announcement about the launch of DDB FRESH in Prague, a line describing the operation caught my eye. “The world’s first... Più informazioni
Without a doubt, the best extended storytelling in the world takes place in gaming
Jess Taylor, Executive Content Director and Camille Standen, Content Creative Director at Adam&Eve DDB Più informazioni