| Trama | Tile, the leading bluetooth tracker, wanted a campaign centered around gifting a Tile during the holiday season, with an international roll out. Using real Tile user stories to inspire the structure for the ads, multiple spots were created as part of a social media campaign to inspire other users to share their lost and found stories with the brand, generating more user based content. The spots were rolled out in time for the holiday season, and used in a variety of vending machine installations as part of a pop-up experience to give away free product. |