| Titolo | Cheers to the Real Hardcore Fans |
| Agenzia | Ogilvy Peru |
| Campagna | Cheers to the Real Hardcore Fans |
| Cliente | Heineken |
| Marca | Heineken |
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| Posted | Mag 2024 |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
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| Chief Creative Officer | Y..u A....ki Solo abbonati |
| Creative Director | C...os C�....nas Solo abbonati |
| Creative Director | P...yp C...va Solo abbonati |
| Head Of Planning | W...y A...ta Solo abbonati |
| Account Executive | P...a H....ra Solo abbonati |
| Head of Production | J...e I....te Solo abbonati |
| Post Production | H...tor Me....na Solo abbonati |
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| Production Assistant | L....ro A...�a Solo abbonati |
| Production Assistant | A....to Es.....ns Solo abbonati |
| Production Assistant | G....vo M...o Solo abbonati |
| Chief Executive Officer (CEO) | C...os Pe......rera Solo abbonati |
| Chief Strategy Officer | D...d R....za Solo abbonati |
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| Art Director | J...dy V...e Solo abbonati |
| Executive Director | M...ha D..az Solo abbonati |
| Executive Producer | ..a Go....es V...l Solo abbonati |
| Filmmaker | Se.....an L..n Solo abbonati |
| Filmmaker | D...k S....ch Solo abbonati |
About Ogilvy Peru
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Ogilvy Peru and Heineken surprised true UEFA Champions League fans at the highest
When UEFA Champions League overlaps with working hours, Heineken reaches out to the fans.
Ogilvy Peru presented a spectacular activation for Heineken as part of the UEFA Champions League and the global campaign “Cheers to the Real Hardcore Fans” to celebrate real fans.
“For Peruvians, the Champions League is a highly engaging sporting event, and no one wants to miss a single match. Sometimes it overlaps with working hours. This was going to be the case for the semifinal between Real Madrid and Bayern, undoubtedly a highly anticipated match. That's why we installed a giant screen on the 14th floor of Entel to surprise more than a thousand employees so they could enjoy the match minute by minute. This way, we created a brand experience for Heineken and the fans, generating a connection at a relevant moment for them” said Yasu Arakaki, Chief Creative Officer of Ogilvy Peru and Ecuador.
The activation had a great impact. “This is one of the moments of the year where we enjoy the true spirit with the die-hard fans. And this campaign ‘Cheers to the True Fans’ allows us to be close to them. The atmosphere in the offices was very exciting because no one imagined that a screen would appear outside the building to watch the match and be part of Heineken’s commitment to creating the best moments around elite football. The brand experience was very good, and we are very happy, and looking forward to the final on June 1st!” explained Yulia Elchenko, Marketing Director of Heineken Peru.
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