Jollibee - "Launch"

David Angelo, Founder & Creative Chairman of integrated creative agency David&Goliath (D&G), announces the appointment of Brendan Robertson as Chief Strategy Officer. Reporting directly to Angelo, Robertson oversees all strategic development across existing clients and new business opportunities. His responsibilities include leading the strategy department to ensure all businesses have the best staff to meet their needs, as well as training and growing talent. 

“We are thrilled to welcome Brendan to the D&G family. The foundation for creating engaging, memorable and impactful creative always begins with great strategy. As a strategic leader, Brendan’s exemplary track record depicts a depth of expertise that has delivered consistent results for brands throughout his career,” said David Angelo, founder and creative chairman, D&G. “His outstanding leadership, expansive experience, mentorship and values around purpose-driven culture make him a perfect addition to D&G and we’re excited about the immediate impact he’ll make within the strategy department and leadership team.” 

Robertson joins D&G from VCCP as managing partner where he led strategy on brands including Activision Blizzard, Native (P&G), Equinox, Audi of America, Staples, Amazon Prime Video, Apple, and Salesforce. Prior to that, he was executive vice president of strategy and planning at Edelman as strategic lead for HP, Nissan, Starbucks, Adobe, Juniper Networks and PayPal. His impressive career also includes posts as brand strategy director at Goodby Silverstein & Partners and associate strategy director at Eleven. 

“I’m honored and excited to join an agency I have always held in high regard. The focus on creativity and fostering a culture where you can be your true, authentic selves is always how I have worked,” said Robertson. “I look forward to joining the team that will help the agency continually evolve and lead brands into the future.”

In addition to his outstanding track record as a strategist, Robertson has been the recipient of numerous industry awards over the course of his career, including Cannes Lions, D&AD, One Show and EFFIE. He has also taught Brand Planning at Miami Ad School and been a guest lecturer at The Academy of Art.

About David&Goliath

David&Goliath (D&G) is an independently operated, wholly-owned, subsidiary of Innocean Worldwide, with offices in Los Angeles, California and Brooklyn, NY. A full-service creative agency, D&G works with transformative brands to solve their toughest business challenges and create cultural & social impact. Founded in 1999, D&G has set a new standard for the industry, embodying a unique combination of bravery, creativity, and innovation. The agency’s work has been internationally recognized for its impact by Cannes, Effies, the CLIOs, D&AD, ADC, and The One Show, and it has received numerous accolades including MediaPost Automotive Agency of the Year, AdAge Small Agency of the Year, and LA Entrepreneur of the Year. Current clients include Kia America, California Lottery, VIZIO, San Diego Zoo Wildlife Alliance, Jollibee and Frito-Lay.