Marine coastlines slowly engulfed by the sea. Forests decimated by wildfires. We’re all more or less aware of the link with global warming, but the rise in temperatures will reshape landscapes in a way that’s difficult to imagine. So this WWF exhibition combined well-known landscape paintings with data about global warming, as well as artificial intelligence, to show how they may evolve. All while respecting the style of the artists concerned. The result was an immersive exhibition that reached thousands of people in real life and online to raise awareness of climate change. It won awards at Cannes Lions, LIA and the Epica Awards. That’s the art of communication. |
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| Titolo | Climate Realism |
| Brief | TURNING PAINTINGS INTO A NEW WAY TO EXPERIENCE CLIMATE SCENARIOSWhether +1.5°C, +3°C or even +4°C: Climate scenarios show in detail which developments we can expect by the end of the century. But their numbers and graphs remain abstract and hardly tangible. Until now.The WWF Climate Realism Exhibition uses the latest local data from climate research combined with custom-built AI pipelines to send famous landscape paintings into the year 2100 – under different climate scenarios. In nearly 2000 AI-generated images, the local impact of climate change is modeled for the painting's place of origin and interpreted in the style of the respective artists.The result: An unseen and emotional way to experience climate data: As an immersive web experience, as a physical exhibition and in digital assets, the WWF Climate Realism Exhibition touched and reached hundreds of thousands of people already in its first week and achieved a new kind of attention, activated deeper discussions, and increased the urge to act. |
| Agenzia | Leo Burnett Germany |
| Campagna | Climate Realism |
| Cliente | WWF Germany |
| Marca | WWF Germany |
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