| Titolo | Grand Train Tour of Switzerland: The ride of a lifetime (Trailer) |
| Brief | Background:The Grand Train Tour of Switzerland offers the opportunity to experience the most beautiful panoramic routes of Switzerland on a 1280-kilometer round trip. The spectacular train service is to be promoted again with a global campaign featuring Roger Federer.Idea:Roger Federer was able to recruit the US comedian Trevor Noah this year to shoot a commercial. Unfortunately, the two of them board the wrong train during the shoot and experience the "ride of a lifetime". Because the Grand Train Tour is an unforgettable experience even if one undertakes it unintentionally. Or in other words: In Switzerland, you're never on the wrong train._________Important note for jury members:Please watch the entire film on the YouTube link, not just the uploaded trailer. |
| Agenzia | Wirz |
| Campagna | Grand Train Tour of Switzerland |
| Cliente | Schweiz Tourismus |
| Marca | Schweiz Tourismus |
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