Brazil has a large number of people who feel isolated from society due to hearing impairments. So how to make them feel included? Ensure that a large number of people “speak” sign language. With its Passatempo biscuits, Nestlé is making a big contribution. On each cookie, instead of an animal or an object, Nestlé prints the sign language alphabet, so young (and not so young) consumers can learn to sign in a fun and playful way. |
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| Titolo | Inclusion Cookies |
| Agenzia | Publicis Brasil Comunicação |
| Campagna | Inclusion Cookies |
| Cliente | Nestlé |
| Marca | Nestlé |
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| Tipo di Media | Case Study |
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