Music venues are busy again, but how to get audiences to attend gigs by up-and-coming names as well as firm favourites? In Sweden, live entertainment companies Luger and Live Nation teamed up with Forsman & Bodenfors to launch a solution: The Shuffle Ticket. The scratch card ticket costs 30 euros (for two places), but you never know who you’re going to see until you scratch the surface. Just like the “shuffle” option on a music player, it’s a lottery: The Arctic Monkeys, or an underground Swedish act? The first shuffle tickets sold out in a few minutes on the first day, so the organizers will repeat the operation twice in February. We’re wondering if Scratch Massive are playing. 


TitoloThe Shuffle Ticket
Campagna The Shuffle Ticket
Cliente Live Nation X Luger
Marca Live Nation X Luger

Vuoi vedere tutti i crediti? this content is for subscribers only

Inseirisci and get unlimited access.

Be inspired by the best creative work from around the world.

Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Case Study

Spot Collegati

Novità su AdForum