| Titolo | Position 5 |
| Brief | We created a series of posters in A1, A2, and A3 format, which were based on 30 unique illustrations. We took flat illustrations as the main style and added some shadows for volume. This solution allowed us to perform several tasks at once. First, sex is a hot topic, and we could not look obscene. We needed to show sex, but so as not to infuriate the more conservative older generation. Secondly, minimalism has allowed us to be closer to young people, because it surrounds them everywhere: in third-wave cafes, clothing, and mobile games. We chose white as the background color. It best conveys purity and helps focus people's attention on the central blue object of the composition. |
| Agenzia | Angry |
| Campagna | Do It Your Way. Do It Safe Way |
| Cliente | PrEP |
| Marca | PrEP |
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| Posted | Novembre 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Stampa e stampati |
| Creative Director | S...ii M...k Solo abbonati |
| Art Director | I..a A....va Solo abbonati |
| Designer | Vo.....yr K...yk Solo abbonati |
| Copywriter | S...ii M...k Solo abbonati |
| Production Company Producer | D...a And.......enko Solo abbonati |
| Director of Creative Services | I..a Po....na Solo abbonati |
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