| Titolo | 70% without identity |
| Brief | In order to give back a voice and dignity to these people, we came up with "RiTratta", a campaign in which we took care of the artistic and creative direction, giving rise to a clear and high-impact message.Starting from the data on human trafficking, we decided to use a particularly powerful visual expedient: "Pixelating" some female portraits of women victims of slavery in the same corresponding percentage (precisely 70% women and girls).An effective solution to witness the progressive loss of identity but at the same time a restitution of an identity and a voice to those destined to live in the shadows. The centerpiece of the project is the official website ritratta.acra.it, with the concept also declined in a coordinated manner on social channels. |
| Agenzia | Different |
| Campagna | Pixel Portraits |
| Cliente | ACRA |
| Marca | ACRA |
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| Posted | Novembre 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Stampa e stampati |
| Photographer | S....no Ro....li Solo abbonati |
| Chief Creative Officer | Fr.....co Gu....ra Solo abbonati |
| Event Manager | Al.....dro Ri....di Solo abbonati |
| Associate Creative Director | R....to Fe....io Solo abbonati |
| Associate Creative Director | Ve....ca M...i Solo abbonati |
| General Manager | L..a C....li Solo abbonati |
| Media Director | F...o Ri.....ni Solo abbonati |
| PR Director | S...ne C....ni Solo abbonati |
| Production Director | G....ia Fa.....to Solo abbonati |
| Graphic Designer | St....ia M....ro Solo abbonati |
| Motion Graphics Designer | Fe....ca S....ru Solo abbonati |
| Production Manager | D...o D....to Solo abbonati |
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