| Titolo | Fries Claims |
| Brief | McDonald’s Fries are world famous for being crispy, delicious, and iconic. But there’s a problem. McDonald’s Fries are SO irresistible, millions of them are stolen every day and there’s nothing anybody can do about it.Until now.To tackle this infamous problem that affects so many McDonald’s fans, we opened the world’s first law firm dedicated to fighting Fry theft.For one day only, fans could go online to make their claim and we’d respond in real time with legal advice, and of course, free Fries as compensation.Working from Fries Claims headquarters, a team of community managers monitored comments in real time throughout the day, and within minutes created live video responses bespoke to every fan’s claim, complete with a code for free Fries as compensation. |
| Agenzia | Leo Burnett |
| Campagna | Fries Claims |
| Cliente | McDonald's |
| Marca | McDonald's |
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| Posted | Novembre 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Entrant Company | ..o B....tt .K Solo abbonati |
| Chief Creative Officer | C...a S....ni Solo abbonati |
| EXECUTIVE CREATIVE DIRECTOR | M..k E...od Solo abbonati |
| CREATIVE DIRECTORS | J...s M....rs &...; A...ew L..g Solo abbonati |
| CREATIVES | G..a R....en &...; F...a P....ll Solo abbonati |
| HEAD OF PLANNING | ..m S....an Solo abbonati |
| PLANNER | Be....in O...ia Solo abbonati |
| CLIENT PARTNER | L...a P...er Solo abbonati |
| BUSINESS DIRECTOR | ..y P...y Solo abbonati |
| ACCOUNT MANAGER | N...la K..n Solo abbonati |
| HEAD OF DESIGN | D...d A...n Solo abbonati |
| DESIGNER | R...rt Kn....en Solo abbonati |
| PROJECT DIRECTOR | E...y Pa.....on Solo abbonati |
| DIRECTOR | Z..k La....on Solo abbonati |
| PRODUCTION COMPANY | Pr.....ous Solo abbonati |
| PRODUCERS | E...ot S...rs &...; ..u N...en Solo abbonati |
| EDITOR | D...an W...s Solo abbonati |
| POST PRODUCER | C...g Pr.....ey Solo abbonati |
| AUDIO | G...ge T...er Solo abbonati |
| McDonald's Chief Marketing Officer, S.V.P | Mi....le Gra......are Solo abbonati |
| McDonald's Head of Consumer Communications | L...se P..e Solo abbonati |
| MEDIA AGENCY | ..D Solo abbonati |
| PR AGENCY | ..D Solo abbonati |
| SOCIAL AGENCY | O...ER Solo abbonati |
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