| Titolo | “It is not a bag. It is Le Pliage Re-Play.” |
| Brief | Inspired by Longchamp’s ongoing sustainable production initiative, the film is a reimagination of the upcycling process used in Longchamp ateliers. Cheerfully celebrating the innovative creation of the new Le Pliage Re-Play, two friends playfully unspool the ends of fabric rolls to craft their own dance partners, who conveniently hold the womens’ Longchamp bags. An interactive display of fashion and function, “Replay” is an ode to Longchamp’s rich history of authenticity and bold creativity. |
| Agenzia | FRED & FARID Paris |
| Campagna | It is not a bag. It is Le Pliage®️ |
| Cliente | Longchamp |
| Marca | Longchamp |
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| Posted | Novembre 2022 |
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| Tipo di Media | Televisione e Cinema |
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