| Titolo | Smile-Soap |
| Brief | To motivate children to follow the governmental advice to wash the hands even more regularly than before, we've put a toy-train into a soapbar. And gave them away as an incentive on Social Media. The more often the kids then washed their hands the faster they get to the toy. |
| Agenzia | TBWA\Switzerland AG |
| Campagna | Smile-Soap |
| Cliente | SBB AG |
| Marca | SBB |
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| Posted | Novembre 2021 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Case Study |
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