Dutch Red Cross - "Life Saving Stories"

180 Amsterdam

180 Amsterdam Amsterdam, Olanda

771

Questo spot fa parte della collezione ACT Responsible

Marca: Dutch Red Cross
Paese: Olanda

Cliente: International Commitee of Red Cross

Titolo	Life Saving Stories
Brief	Turning Instagram Stories into a life-saving CPR training tool.With 300 cardiac arrests weekly, the Dutch Red Cross taps into existing social behavior to teach youngsters essential life-saving skills.We noticed it’s become common behavior on Instagram to quickly flick through Instagram Stories, tap after tap after tap. So, by creating seamlessly connected Instagram Stories, we triggered users to use their existing tapping behavior to keep a character alive, teaching them essential life-saving skills.In 35 animated Stories, a character suffers from cardiac arrest and has to be resuscitated using CPR. By tapping from story to story in the right rhythm, users keep the character alive and learn the right rhythm for CPR. A new way of using Instagram Stories, to create a whole new generation of life-savers.
Agenzia	180 Amsterdam
Campagna	Life Saving Stories
Cliente	International Commitee of Red Cross
Marca	Dutch Red Cross
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Posted	Novembre 2021
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Tipo di Media	Case Study
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Art Director	K..n Ge.....en Solo abbonati
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