| Titolo | Xbox Tourism Rough Guide |
| Brief | Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel. |
| Agenzia | McCann London |
| Campagna | The Birth of Gaming Tourism |
| Cliente | Microsoft |
| Marca | Xbox / Microsoft |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Prodotto | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Entrant Company | M...nn L...on Solo abbonati |
| Production | C...t; F..e W....ut S...e Solo abbonati |
| Production | Mo....um Wo.....de; MR......ann Solo abbonati |
| Production | Cl.....rk; At.....on Se....s; R...h G...es Solo abbonati |
| Brand Partnerships | M..I Solo abbonati |
| PR | As....ly (E.....n) Solo abbonati |
| Chief Creative Officer | ..b D...al Solo abbonati |
| Chief Creative Officer | La....ce T....on Solo abbonati |
| Executive Creative Director | J...e M...z Solo abbonati |
| Executive Creative Director | S...iv M...ry Solo abbonati |
| Senior Copywriter | ..m N....on Solo abbonati |
| Senior Art Director | J...b B....dal Solo abbonati |
| Director | ..m N....on Solo abbonati |
| Director | J...b B....dal Solo abbonati |
| Senior Creative | J..n P....no Solo abbonati |
| Senior Creative | H..u N...i Solo abbonati |
| Head of Strategy | K...n C..m Solo abbonati |
| Senior Planner | J...s A....by Solo abbonati |
| Senior Planner | F...i D...d Solo abbonati |
| Planner | T...as K...e Solo abbonati |
| Head of Art | ..n H....th Solo abbonati |
| Designer | M....ew T....s Solo abbonati |
| Designer | N...ma Mo.....ria Solo abbonati |
| Creative Artworker, Visualiser, Retoucher | An....ka Ju....yk Solo abbonati |
| Project Director | C...e P...er Solo abbonati |
| Project Manager | A..a C...is Solo abbonati |
| Senior Project Manager | H...ah G...f Solo abbonati |
| EVP & CCO, McCann UK | ..b S...h Solo abbonati |
| Managing Partner | S....sh J..i Solo abbonati |
| Senior Account Director | N...le Rob........aude Solo abbonati |
| Account Director | L...e C...er Solo abbonati |
| Account Director | A..y W..n Solo abbonati |
| Account Director | M....ie V....rs Solo abbonati |
| Senior Account Manager | R...rt St....on Solo abbonati |
| Senior Account Manager | C...r L...d Solo abbonati |
| Account Manager | An.....ia I..m Solo abbonati |
| Account Manager | L..y M....ng Solo abbonati |
| Account Executive | E...se Th....on Solo abbonati |
| Chief Production Officer EMEA | S...io L...z Solo abbonati |
| Lead Executive Producer | S...ie Cha........rews Solo abbonati |
| Executive Producer | K....an .y Solo abbonati |
| Head of Studio | E...s F...t Solo abbonati |
| Producer | A..x D...an Solo abbonati |
| Junior Producer | H...ey W...er Solo abbonati |
| Producer | J...my Re....an Solo abbonati |
| Junior Producer | Au....ja Sa.....ite Solo abbonati |
| Print Producer | L..m W...e Solo abbonati |
| Print Producer | S...e T...er Solo abbonati |
| Producer | A...lo T....as Solo abbonati |
| Producer | J...e C...er Solo abbonati |
| Director | ..n Twi.......vies Solo abbonati |
| Art Buyer | ..m O...m Solo abbonati |
| Art Buyer | J...e H...es Solo abbonati |
| Studio Imaging Director | J..n M...in Solo abbonati |
| Senior Retoucher | ..b Mc....ld Solo abbonati |
| Senior Editor | M..t Do....gs Solo abbonati |
| Senior Editor | P..l Je.....on Solo abbonati |
| Editor | S...na D...u Solo abbonati |
| Creative Researcher | H...y W....er Solo abbonati |
| Print Studio Manager | R...ie M....rd Solo abbonati |
| Creative Technologist | ..i S...h Solo abbonati |
| Photography | D...an H...is Solo abbonati |
| Photography | J..h T...or Solo abbonati |
| McCann London | Rob Doubal, McCann London, Chief Creative Officer McCann UK and Co-President |
| McCann London | Laurence Thomson, McCann London, Chief Creative Officer McCann UK and Co-President |
| Executive Creative Director | Jamie Mietz, McCann London |
| Executive Creative Director | Sanjiv Mistry, McCann London |
| Senior Copywriter | Jim Nilsson, McCann London |
| Senior Art Director | Jacob Björdal, McCann London |
| Director | Jim Nilsson, McCann London |
| Director | Jacob Björdal, McCann London |
| Head of Strategy | Karen Crum, McCann London |
| Senior Planner | James Appleby, McCann London |
| Senior Planner | Fanni David, McCann London |
| Planner | Thomas Keane, McCann London |
| Head of Art | Dan Howarth, McCann London |
| Designer | Matthew Thomas, McCann London |
| Designer | Nazima Motegheria , McCann London |
| Project Director | Clare Prager, McCann London |
| Project Manager | Anna Curtis, McCann London |
| McCann UK | Rob Smith, McCann London, EVP & CCO |
| Managing Partner | Sailesh Jani, McCann London |
| Senior Account Director | Nicole Robinson-Spaude, McCann London |
| Account Director | Lynne Carter, McCann London |
| Account Director | Andy Wynn, McCann London |
| Senior Account Manager | Robert Stockton, McCann London |
| Senior Account Manager | Conor Lloyd, McCann London |
| Account Manager | Anastasia Imam, McCann London |
| Account Manager | Lucy Manning, McCann London |
| Account Executive | Eloise Thompson, McCann London |
| Chief Production Officer EMEA | Sergio Lopez, Craft/McCann |
| Lead Executive Producer | Sophie Chapman-Andrews, Craft/McCann |
| Executive Producer | Kin-man Ly, Craft/McCann |
| Head of Studio | Ellis Faint, Craft/McCann |
| Producer | Alex Dougan, Craft/McCann |
| Junior Producer | Harvey Winter, Craft/McCann |
| Producer | Jeremy Reichman, Craft/McCann |
| Print Producer | Liam White, Craft/McCann |
| Producer | Angelo Tsolkas, Craft/McCann |
| Art Buyer | Pam Oskam, Craft/McCann |
| Art Buyer | Julie Hughes, Craft/McCann |
| Studio Imaging Director | John Martin, Craft/McCann |
| Senior Retoucher | Rob McDonald, Craft/McCann |
| Senior Editor | Matt Dollings, Craft/McCann |
| Senior Editor | Paul Jenkinson, Craft/McCann |
| Editor | Sabina Dallu, Craft/McCann |
| Creative Researcher | Holly Webster, Craft/McCann |
| Print Studio Manager | Robbie Maynard, Craft/McCann |
| Creative Technologist | Tai Smith, Momentum |
| Photography | Duncan Harris, Freelance/Individual |
| Photography | Josh Taylor, Freelance/Individual |
| Agency (Ideation) | McCann London |
| Production | Craft/McCann |
| Production | Fire Without Smoke |
| Production | Momentum |
| Production | Clockwork |
| Production | Attention Seekers |
| Production | MRM//McCann |
| Publisher | Rough Guides |
| Agency | MIAI |
| PR | Assembly (Edelman) |
Spot Collegati
Job Board
Other Ads From This Campaign
Novità su AdForum
