TitoloGo Cheese
Agenzia
Campagna Stay at home, stay safe, stay healthy
Cliente Wunderman Thompson
Marca Wunderman Thompson

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Stampa e stampati

About Wunderman Thompson South Asia

Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum. With a reach of over 1000 employees in over 18 offices across three countries, we work with some of the most well-known and ambitious Indian and global brands, supporting them across data-driven communications, experiences and platforms. In a fast-changing communication environment Wunderman Thompson is committed to staying ahead of the curve by adding new skill sets, building new capabilities and collaborating with partner companies to offer the best business solutions to our clients.
 
For more information, please visit us at www.wundermanthompson.com and follow Wunderman Thompson South Asia on our social channels via Twitter,  Facebook, LinkedIn, and YouTube.
 
About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.  
 
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology.
 
Wunderman Thompson is a WPP agency (NYSE: WPP).   
 
 
For further queries, please contact:
Rohini Saldanha, Director – Corporate Communications, South Asia
Wunderman Thompson
Email: Rohini.saldanha@wundermanthompson.com

Latest News

Divided by Screens. United by Kingfisher ~ Wunderman Thompson South Asia’s music video for brand Kingfisher helps build positive community spirit~

Times are grim, spirits are low, there isn’t much to celebrate. In the current scenario; it isn’t possible for people to meet in person. Technology is being harnessed to stay connected, with friends and colleagues.

Kingfisher, the brand that is all about bringing people together and spreading good times, wanted to add some cheer and positivity to people’s lives as they struggle with uncertain times. The result was the creation of a music video, an anthem to build positive community spirit and convey that we’re in it together.

With the sale of liquor permitted, Kingfisher encouraged people to catch up with friends and have beer, but over screens. The brand believes that - Times Change. Good Times don’t. Divided by Screens. United by Kingfisher.

The music video captures the fun side of the lockdown in true Kingfisher style, showcasing people having fun in their homes, connecting over screens, using random things to workout, pulling pranks on each other and dancing at home. It also features popular web actors - Ahsaas Channa, Ambrish Verma, and Akashdeep Arora.

The classic Oo La La tune was reinterpreted, and for the first time featured a verse section that built up to the chorus. The music arrangement was also a fun mix of guitars, plates, spoons and of course beer bottles. The lyrics of the song captured the fun side of being at home like avoiding traffic jams, attending meetings in pajamas and taking lunch breaks at home.

Commenting on the film, Sameet Ali Soni, Senior Creative Director said, “It was a first, we all have heard about work from home, but this was shoot from home, so the actors, directors and the agency team would connect on 2 zoom calls over laptop and phone and supervise 2 Units... as far as the song goes I actually sat on an acoustic guitar and composed the basic tune along with my lyrics. And of course Anand Bajpai the music director took it to the next level."

The video was launched on Instagram and Facebook. And is being promoted on Instagram using the story feature. 

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