The city of Singapore is its own best ambassador. To prove it, the local tourist office and the agency TBWA created a highly unusual travelling exhibit: a model version of the city featuring its major tourist attractions. Thanks to the wonders of technology, people could “visit” the scaled-down city by beaming themselves into miniature avatar and taking a look around. The project combined 3D printing, augmented reality and geo-location for a unique experience. It made its debut at a professional salon in Berlin before going on the road. In the meantime, it won five prizes at Spikes Asia. |
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| Titolo | City of Possibilities |
| Agenzia | TBWA\Singapore |
| Campagna | City of Possibilities |
| Cliente | Singapore Tourism Board |
| Marca | Singapore Tourism Board |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Digital Installation |
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| Executive Creative Director | H...n .e Vi....rs Solo abbonati |
| Executive Creative Director | G..y S...le Solo abbonati |
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