Titolo | 45 years of controversy, 5 times fewer casualties (en) |
Brief | Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. |
Agenzia | la chose |
Campagna | 45 controversial years, 5 times less deaths |
Cliente | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
Marca | Direction de la Sécurité et de la Circulation |
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Posted | Gennaio 2019 |
Settore | Solo abbonati |
Slogan | Solo abbonati |
Trama | Solo abbonati |
Tipo di Media | Interattivo |
Chief Creative Officer | P...al Gr....ire Solo abbonati |
Copywriter | C....es F....nd Solo abbonati |
Art Director | Al.....re F..t Solo abbonati |
Head of Production | N....as B....et Solo abbonati |
Assistant Director | G...ry B....EZ Solo abbonati |
Sound Production | ..E S...d Pr.....ion Solo abbonati |