Titolo | Miralite Natura |
Brief | CHALLENGE :Building the basics of the new BGE entity (Building Glass Europe) and developing a more user centric communication - Ensuring global coherence of all the messages - Facilitating the deployment of the new brand platform.INSIGHT:Customers need a partner (not a supplier) who guides them and helps them to set up the needed tools to explain to the end consumers, how the products can ensure a well being and a comfort in their living space.CREATIVE IDEA :A new creative identity being the red thread through all the communications, created to change the perception of Saint-Gobain BGE : Saint-Gobain BGE is no longer a glass manufacturer, it is now a manufacturer of well-being and comfort in everyday life. |
Agenzia | DENTSU CREATIVE |
Campagna | The invisible well being manufacturer |
Cliente | Saint Gobain |
Marca | Saint Gobain |
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Posted | Novembre 2018 |
Settore | Solo abbonati |
Trama | Solo abbonati |
Tipo di Media | Stampa e stampati |
Creative Director | S�.....ien Z...ni Solo abbonati |
Copywriter | M..c S....gre Solo abbonati |
Art Director | R..y B....rg Solo abbonati |
Photographer | P....ne A...s Solo abbonati |
Agency Producer | Mar.......line H...e Solo abbonati |
Graphic Designer | M....el Th.....et Solo abbonati |