| Titolo | Seniors for seniors |
| Brief | When older people go to buy a mobile device, they sometimes feel blinded by the science spouted by younger vendors. In fact, technology is better explained to seniors...by other seniors. So Vodafone retrained some retirees into a sales force. The recruitment was based only on two criteria: they had to be over 65, and know nothing about technology. The related film sparked a debate about age-ism. |
| Agenzia | McCann Prague |
| Campagna | Seniors for seniors |
| Cliente | Vodafone |
| Marca | Vodafone - HR Program |
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