| Titolo | London Takeover |
| Brief | Every year baristas from all over the world gather for one week in Shoreditch, London to attend the London Coffee Festival. This year, they were exposed to a massive outdoor campaign promoting Oatlys’ Oat Drink Barista Edition. Each unit in the campaign had its own tailored message, visible to the Baristas on their way to the festival.Our target audience were regular Londoners as well as bearded and non bearded baristas, an important tester of our Oat Drink Barista Edition. We know they love coffee as much as we do and won’t serve anything but great products. |
| Agenzia | Forsman & Bodenfors Göteborg |
| Campagna | London Takeover |
| Cliente | Oatly |
| Marca | Oat Drink Barista Edition |
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| Posted | Novembre 2018 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Esterna |
| Agency (& City) | F....an &...; Bo.....rs . O...y De.....ent .f M..d C....ol Solo abbonati |
| Copywriter(s) | M...in Ri.....st, J..n Sch......ft, ..a B....an Solo abbonati |
| Art Director(s) | L..s E....n, M....el L.., B...rn L...én Solo abbonati |
| Graphic Design | Ch......fer P....on Solo abbonati |
| Account Director | T...y O....on Solo abbonati |
| Account Manager | J...ie M...r Solo abbonati |
| Media Specialist | A....as G....th Solo abbonati |
| Social Media & Commercial PR Manager | S..a H....on Solo abbonati |
| Original | P...a H....er ..h Kr.....fer H...er Solo abbonati |
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