| Titolo | The Unbreakable Rainbow |
| Brief | A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise. |
| Agenzia | 180heartbeats + JvM |
| Campagna | Unbreakable Rainbow |
| Cliente | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Marca | Ben & Jerry's |
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| Posted | Novembre 2018 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Trama (Lingua Originale) | Solo abbonati |
| Tipo di Media | Case Study |
| Executive Creative Director | M....�aj Sa....ki Solo abbonati |
| Creative Director | M...in W....er Solo abbonati |
| Art Director | P...o Do.....ez A....an Solo abbonati |
| Copywriter | M....sz G..a Solo abbonati |
| Designer | M...k K...ta Solo abbonati |
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| Account Manager | Pa....ja Ro......ska Solo abbonati |
| Account Management | An....ka Pu.....ska Solo abbonati |
| Managing Director | M...in Ga....ki Solo abbonati |
| Managing Director | Ma.....na Ko.....ska Solo abbonati |
| Strategy/Planning | J...k K....ak Solo abbonati |
| PR Director | Ma.....na Ł....iuk Solo abbonati |
| Photographer | M...ał Mu....ki Solo abbonati |
| Digital Strategist | A..m Kr�......wski Solo abbonati |
| Event producer | �...asz De.....ak Solo abbonati |
| Community Manager | M...ał Ka.....iak Solo abbonati |
| PR manager | Al.....dra Ba....�ska Solo abbonati |
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