Titolo | Perspectives (2mn) |
Brief | Idea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals. |
Agenzia | Wunderman Buenos Aires |
Campagna | Perspectives |
Cliente | Movistar |
Marca | Movistar |
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Posted | Novembre 2018 |
Settore | Solo abbonati |
Trama | Solo abbonati |
Tipo di Media | Interattivo |
Executive Creative Director | Se.....an Ta....ga Solo abbonati |
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Copywriter Social Media | N....as De.....lle Solo abbonati |
Art Director Social Media | Fr.....co Ce....ti Solo abbonati |
Head of Production | L...a Ma....nez Solo abbonati |
IT Director | Fr.....co F...l Solo abbonati |
Project Manager | B....ara L...ue Solo abbonati |
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Client Services Director | F....na An.....li Solo abbonati |
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Casa di Produzione | J...s C...p Solo abbonati |
Director | M...in D...zo Solo abbonati |
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Music | It....ns .o .t b...er Solo abbonati |
Sound | P...a E....io Solo abbonati |
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