| Titolo | Hailstorm in Istanbul |
| Brief | When a major hailstorm hit Istanbul in 2017, many vehicles were badly damaged. So, when the meteorologists warned people of a coming hailstorm the following year, residents protected their cars with draped carpets. Ikea saw an opportunity and with the aid of some price tags turned carpeted cars into an ambient ad, supported by traditional and social media. |
| Agenzia | TBWA\Istanbul |
| Campagna | Hailstorm in Istanbul |
| Cliente | IKEA |
| Marca | IKEA TURKEY |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Ambient |
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