Titolo The Turbo Hamster Has Arrived
Agenzia
Campagna The Arrival
Cliente Kia Motors
Marca Kia

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Web Film
Lunghezza
Founder / Chairman D...d A...lo Solo abbonati
Chief Creative Officer B...y P...ce Solo abbonati
Executive Creative Director G....vo S...is Solo abbonati
Creative Directors B...l Co.....n, J...s C...n Solo abbonati
Director of Broadcast Production P..l Al....se Solo abbonati
Executive Broadcast Producer C..t O....en Solo abbonati
Chief Strategic Officer W...s D...s Solo abbonati
Associate Planning Director .d G...on Solo abbonati
Senior Project Manager G...e L..a Solo abbonati
Junior Project Manager P..l St....ns Solo abbonati
Managing Director J..f M...r Solo abbonati
Group Account Director M..e O'....ey Solo abbonati
Management Supervisor A...s R....ik Solo abbonati
Senior Account Executive An....se L....zo Solo abbonati
Product Information Manager M..k M...ul Solo abbonati
Director, Business Affairs R...ey P....ro Solo abbonati
Business Affairs Manager Da....la V...as Solo abbonati
Digital Account Director M...o K...ig Solo abbonati
Digital Senior Account Executive R....ca H...on Solo abbonati
Production ..Z Solo abbonati
Director Ma....js ..n He.....gen Solo abbonati
President D...d Z...er Solo abbonati
Senior Executive Producer E...s K....ns Solo abbonati
Producer D...ld T...or Solo abbonati
Editorial W..k Ed.....al Solo abbonati
Editor J..o Gr....th Solo abbonati
Executive Producer M...o B...d Solo abbonati
Producer B....ee Pr....co Solo abbonati
Assistant Editor J..h S...on Solo abbonati
Visual Effects J..M Solo abbonati
VFX Supervisors / Lead Compositors J..e Mo......ry, A..y B..d Solo abbonati
Senior Flame Artist B...n H...k Solo abbonati
Executive Producer A...r E....ds Solo abbonati
Producer A...ey G....on Solo abbonati
Color ..C Solo abbonati
Colorist M..k G...in Solo abbonati
Executive Producer M...an L..g Solo abbonati
Music Editing / Sound Design St....ng Solo abbonati
Creative Director R..y D....tt Solo abbonati
Sound Designer ..s K...n Solo abbonati
Executive Producer Kr....na I....iw Solo abbonati
Licensed Music ..e .f S...es . Mo.....ead Solo abbonati

About David&Goliath

We are David&Goliath, an integrated creative advertising agency. We’re a true challenger agency. It’s in our name and DNA. We believe there is a challenger in all of us. And that being a challenger is a mindset, not a market position. Our mission is to help inspire people and brands to embrace their challenger spirit to unleash their true potential. Our philosophy and guiding principle is Brave. Brave is having the courage to embrace who you are and live it every day. Brave is our filter for everything we do. From how we inspire our people to bravely take on their biggest fears, to the 10 Brave Ways that guide us, to Today, I’m Brave, the non-profit we created to inspire people all around the world. When your name is David&Goliath, you can’t help but live the challenger spirit every day. And we do this by developing ideas that challenge the status quo and defy category conventions. We help our clients step into their own bravery by taking smart, calculated risks in order to overcome their Goliaths and achieve greatness. 

Latest News

Kia Takes the Children at St. Jude Children’s Research Hospital on an Immersive Joyride to the North Pole

-- A First-Ever Virtual Activation Created On Premises At the Hospital --


The end of the year marks a festive, feel-good time surrounded by love, happiness and gratitude. This holiday season, Kia partners with St. Jude Children’s Research Hospital to spread holiday joy to the kids in a most inventive way, by creating an immersive experience that transports patients straight to the North Pole without ever having to leave the hospital. Kia’s year-end sales event “Season of Giving Back” campaign, created by Kia and David&Goliath (D&G), leans into the season of giving by giving the children at St. Jude and their parents a real time, magical experience of the joy and wonder of the holidays.

“Helping those in need is at the heart of the Kia brand and we are proud to support St. Jude with our ‘Season of Giving Back’,” said Russell Wager, vice president, marketing, Kia America. “We hope to provide holiday cheer to those families that are facing the most difficult of circumstances with dignity, bravery, and grace. Kia is honored to be a small part of the impact St. Jude has on so many.” 

"Kia didn't just want to create a traditional year end event. After all, this is the season of giving. Together we wanted to give to those who may not be able to experience the holidays at home, such as the children at St. Jude Children’s Research Hospital, and create a special experience for children who could use a little extra holiday cheer,” said Ben Purcell, Chief Creative Officer at D&G. “The Kia EV6 is an electrically innovative and capable vehicle. So, we created an immersive holiday experience around it, that was just as innovative.”

The activation was captured in the :60 spot titled “Holiday Joyride” which launched on December 8th, where we are transported to a winter wonderland where the kids adventure on a fun-filled joyride that stirs smiling faces and gasps of excitement as they journey to the North Pole straight from the backseat of a Kia EV6. The spot brilliantly captures real reactions to the bright lights and sparkly skies during the filming of the full, enchanting activation. As an added treat, Kia will release additional footage and a recap of the experience including reactions of all the kids and parents on social, also, beginning on the 8th

To bring it all to life, Nexus Studios, directed by Factory Fifteen, was enlisted to help by constructing a virtual set 50 feet in diameter and 10 feet high comprised of 296 curved LED screens around a Kia EV6 inside St. Jude Children’s Research HospitalÒ. The electric vehicle was equipped with 4 independent hydraulic compressors to gently lift and lower the vehicle to make it feel like it’s driving through a magical winter landscape, flying through the sky, and landing on the North Pole.

"We really put the kids first. And since St. Jude Children’s Research Hospital has been doing that for a long time, they were incredible partners, working tirelessly with our creatives, with Kia and with our production partners at Nexus to develop something very real and memorable," said Purcell. 

“We were partly inspired by ‘The Way Home For Wolf’ children's book; in that taking us on this journey were several festive animals that travel with the children in a relay race, through snowy landscapes filled with snowflakes, to snow-filled forests, to above the clouds and into the star-filled night sky, before helping us find the North Pole,” said Paul Nicholls of Factory Fifteen. “Designing this journey and seeing it light up the car through the immersive LED stage, was nothing compared to seeing these brave children's faces light up with glee. It was a joy to work with David & Goliath and Kia, in what has become a heartfelt career highlight.” 

As part of Kia’s Season of Giving Back campaign, in addition to making the holidays even brighter for the kids, Kia America announced that the brand is making a donation to St Jude Children’s Research Hospital for each new car purchased with a guaranteed minimum of $1,000,000.[1]

In addition to the broadcast spot and monetary donation, the campaign includes, :30,:15,:06 cutdowns of “Holiday Joyride” for use on digital platforms. The campaign will also feature broadcast radio, OOH, print, point-of-sale and social media extensions. 

[1] 1 Kia will donate $8.00 for every new Kia vehicle that is purchased or leased at authorized Kia dealerships, and delivered to retail customers, between November 11, 2022, and December 31, 2022 - with a guaranteed minimum donation of $1,000,000 in the aggregate - to St. Jude Children’s Research Hospital®. For more information, please click here.

 

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