| Gaming and digital have a great impact on daily life. Björn Borg have developed its activities not only around underwear but to a sporty fashion in general. Its next generation of products will be represented by a videogame. The launch is planned for next January. To continue with its innovative marketing strategy in building a strong brand to drive sales, Björn Borg has used its traditional fashion show to tease the audience with the future videogame. During Stockholm Fashion week, Björn Borg Spring/Summer 2015 show and collection has been inspired by the digital world with models looking like avatars and the set-up looking like and inspired by the upcoming game | |
| Titolo | Fashion Show during the Fashion Week in Stockholm |
| Agenzia | Garbergs |
| Campagna | Fashion Week in Stockholm |
| Cliente | Björn Borg |
| Marca | Björn Borg |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
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| Tipo di Media | Web Film |
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| Show Director | ..a Å....und Solo abbonati |
| Art Director | L...a M....ind Solo abbonati |
| Music | E..k H..l Solo abbonati |
| Casa di Produzione | L..k d....ls Solo abbonati |
| Production Company Producer | M...us Pe.....son Solo abbonati |
| Advertising Manager | B...rn B..g Solo abbonati |
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