The trams are part of Lisbon's landscape and have become an icon of the city. Their wires scratch the capital's blue sky. So the scheme was created with the wires in mind, and helped to create a new font called LX Type, which can be tested on a new website each letter representing a picture of the city. So from now on, Lisbon's tram is not only a way to visit the historical city on site, but has become a way to discover the Portuguese capital online
TitoloLX Type
Agenzia
Campagna LX Type
Cliente Lisbon City Council
Marca Lisbon City Council

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Corporate Identity
Lunghezza
Executive Creative Director L....na C..i Solo abbonati
Art Supervisor N..o Sa.....rra Solo abbonati
Copywriter J...e Na.....nto Solo abbonati
Art Director Gu.....me N...s Solo abbonati
Photographer Gu.....me N...s Solo abbonati
Director H..o L..e Solo abbonati
Editor H..o L..e Solo abbonati
Music D..d C...o Solo abbonati

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