The trams are part of Lisbon's landscape and have become an icon of the city. Their wires scratch the capital's blue sky. So the scheme was created with the wires in mind, and helped to create a new font called LX Type, which can be tested on a new website each letter representing a picture of the city. So from now on, Lisbon's tram is not only a way to visit the historical city on site, but has become a way to discover the Portuguese capital online | |
Titolo | LX Type |
Agenzia | Leo Burnett Publicidade, lda. |
Campagna | LX Type |
Cliente | Lisbon City Council |
Marca | Lisbon City Council |
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Data di Prima Diffusione/Publicazione | Solo abbonati |
Settore | Solo abbonati |
Trama | Solo abbonati |
Tipo di Media | Corporate Identity |
Lunghezza | |
Executive Creative Director | L....na C..i Solo abbonati |
Art Supervisor | N..o Sa.....rra Solo abbonati |
Copywriter | J...e Na.....nto Solo abbonati |
Art Director | Gu.....me N...s Solo abbonati |
Photographer | Gu.....me N...s Solo abbonati |
Director | H..o L..e Solo abbonati |
Editor | H..o L..e Solo abbonati |
Music | D..d C...o Solo abbonati |