| Over the years the Volkswagen Beetle has grown to become synonymous with women-both young and old. In order to regenerate interest in the Beetle from a male perspective and to gain a larger portion of the male drivers market –Volkswagen alongside Discovery and marine biologists created “The Beetle Shark Cage”. An underwater shark observation vehicle was constructed in the shape of a Beetle model thus divers had the opportunity to swim alongside sharks. The campaign was a roaring success- with a 20% jump in sales to male drivers. | |
| Titolo | The Beetle Shark Cage |
| Agenzia | MediaCom North America |
| Campagna | The Beetle Shark Cage |
| Cliente | Volkswagen |
| Marca | Volkswagen |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
Spot Collegati
Job Board
Novità su AdForum
