| Italian insects were the unlucky victims of a giant billboard trap- which had the Orphea insecticide sprayed on it on a busy Milan street. On the billboard was a picture of the can of spray and the insecticide was sprayed in such a way that it looked it coming straight out of the container- this only became obvious as more and more were caught and killed and stuck to the billboard to form the shape. | |
| Titolo | The Billboard Trap |
| Agenzia | Publicis Italy |
| Campagna | The Billboard Trap |
| Cliente | Tavola |
| Marca | ORPHEA |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Billboard |
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