| With the return of the sun, the Fiat 500C is as more as ever the best car for young people. That’s why Fiat has decided to communicate its young target audience in a unique driving experience: the Cinema Challenge. Steering hands with a coupon to participate a game to win a weekend with the car have been placed on seats in movie theaters. Instead of having the regular block of commercials before the film, an interactive game was going to happen: left side against right side audience. People were going to “pilot” with their hands a Fiat 500C in a race on a split screen. Over 20.000 people have played in Germany and 80% of the coupons have been used. | |
| Titolo | Fiat 500 Cinema Challenge (Film) |
| Agenzia | Leo Burnett Germany |
| Campagna | Fiat 500 Cinema Challenge |
| Cliente | Fiat |
| Marca | Fiat 500 |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Posted | Mag 2012 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Art Director | D....la E...d Solo abbonati |
| Creative Director | Ma....as Fi.....er Solo abbonati |
| Creative Director | D....la E...d Solo abbonati |
| Creative Director | J..rg Ho....nn Solo abbonati |
| Creative Director | A....as P...i Solo abbonati |
Spot Collegati
Job Board
Other Ads From This Campaign
Novità su AdForum
