Try & Volkswagen presents one of the first ever test drive printed on a ad. Everyone can download an app to test the driving on the road printed on the ad. 3 options are proposed: in lane Assist mode, the phone vibrates as the car gets close to the side of the road. In Adaptive Lights mode, the lights follow the curve of the road. And in adaptive Cruise Controle mode, the car maintains a safe distance from the car in front. With augmented reality, Volkswagen demonstrates its innovative technologies. | |
Titolo | Test Drive |
Agenzia | Try Reklamebyrå |
Campagna | Das Auto |
Cliente | Volkswagen |
Marca | Volkswagen |
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Posted | Marzo 2011 |
Settore | Solo abbonati |
Slogan | Solo abbonati |
Tipo di Media | Mobile Advertising |
Market | Solo abbonati |