| Coca Zero has the same taste as Classic Coke. However, people are not really receptive to ads made on taste. McCann Erickson has choosen to launch an interactive campaign with a product demo on movie theaters through a partnership. Spectators have been convinced | |
| Titolo | Swap |
| Agenzia | McCann Spain |
| Campagna | Swap - Coca Cola |
| Cliente | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
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| Posted | Giugno 2010 |
| Prodotto | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Chief Creative Officer | L....ro R...so Solo abbonati |
| Executive Creative Director | M...ca M..o Solo abbonati |
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| Advertiser's Supervisor | Al.....ro M...ón O....�ez Solo abbonati |
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| Copywriter | M...l Ec.....ria Solo abbonati |
| Agency Producer | L..s M...no Solo abbonati |
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