| Tomorrow Trust, an organization which seeks to help children orphaned by HIV/AIDS, worked with Apple to create a custom package for iPod Nanos and developed a partnership which allowed them to share in the profits. The organization also created a book called "A Mother's Legacy" which featured stories about the dying mothers, chronicled for their children.
To promote "A Mother's Legacy," a small insert was placed inside the iPod's see-through package container. Loaded onto the special iPods were a podcast, pictures and a video all relating to the book. In the first two months the equivalent of approximately $54,000 USD was raised for Tomorrow Trust with over 1,500 books and all the limited edition package iPods sold out. The effort won a Bronze at the Loerie Awards |
|
| Titolo | iPod Baby |
| Agenzia | TBWA\Hunt\Lascaris Johannesburg |
| Campagna | iPod Baby |
| Cliente | Tomorrow Trust |
| Marca | Tomorrow Trust |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Posted | Settembre 2008 |
| Prodotto | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Copywriter | D...d Ed....hy Solo abbonati |
| Photographer | G...am Ki....nn Solo abbonati |
| Creative Director | D...n St.....on Solo abbonati |
| Art Director | J...in W...ht Solo abbonati |
Spot Collegati
Job Board
Novità su AdForum
