Instead of using a simple method like punishing or shocking people to spread the message, ACG.HEY chose to involve the local community in a more emotional but spectacular way. The fantastic idea was to bring zebra alive and to let them stand for the pedestrians next to “themselves” at the crossings. Thus, 31 protecting zebras with unique name, message, look and personality painted by the district school student, were placed to the busiest pedestrian crosses of the district, trying to make drivers and inhabitants stop, view and admire them. Despite the very low campaign budget, thanks to the numerous media coverage and reports, ZebraFEST reached 90 % of the district people and 96 % of local car drivers!