Soap as a Bus Ticket

da Marie-Caroline Dubourdieu , Lipe

Sri Lankans use buses as their primary means of transportation. As we know, buses are renowned for being unsanitary places where diseases easily spread. In order to alert and inform people about the threat of disease and protect them from illness, Asri Hospital Group created an inventive and innovative bus ticket called Soap Bus ticket. The material used for this bus ticket is made of paper infused with soap. Thanks to this innovation, people using buses received this special ticket so they could protect themselves simply by washing their hands – even on the bus. This new sanitary precaution is now widely deployed throughout the country.

TitoloSoap Bus Ticket
Agenzia
Campagna Soap Bus Ticket
Cliente Asiri Hospital Group
Marca Asiri Hospital Group

Vuoi vedere tutti i crediti? this content is for subscribers only

Inseirisci and get unlimited access.

Be inspired by the best creative work from around the world.

PostedSettembre 2015
SettoreSolo abbonati
Tipo di Media Case Study
Lunghezza
Chief Creative Officer T...or K....dy Solo abbonati
Creative Director E..j Wi.....gha Solo abbonati
Art Director N....ra Wa....ta Solo abbonati
Art Director H...an S...in Solo abbonati
Art Director A....ha K...ra Solo abbonati
Art Director Ch....ka Sa......era Solo abbonati
Copywriter M...KA S...TH Solo abbonati
Illustrator P...ad Ch......nga Solo abbonati
Creative Group Head s...um w...er Solo abbonati
Creative Group Head R....na R....ed Solo abbonati
Art Director S....NI OB......ERA Solo abbonati
Account Director Se....ca Na.....sa Solo abbonati
Business Manager F...an M....er Solo abbonati
Head of Production M...az Il.....en Solo abbonati
Executive Producer E...ga He....th Solo abbonati
Promo agency C...ll ..n D..t Solo abbonati
Managing Director M....ha Sam......ghe Solo abbonati