| Titolo | Burning Billboard |
| Agenzia | Saatchi & Saatchi New Zealand |
| Campagna | The Way It Should Be |
| Cliente | NZ Sealord |
| Marca | Sealord |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Prodotto | Solo abbonati |
| Settore | Solo abbonati |
| Slogan | Solo abbonati |
| Tipo di Media | Billboard |
| Lunghezza | |
| Casa di Produzione | Gorgeous Enterprises |
| Advertising Manager | M....sa S....ns Solo abbonati |
| Advertising Manager | S...h Sa....al Solo abbonati |
| Executive Creative Director | A....io N...s Solo abbonati |
| Creative Group Head | C..y Be.....ger Solo abbonati |
| Creative Group Head | M..t S....rs Solo abbonati |
| Agency Producer | A..a K....dy Solo abbonati |
| Designer | ..b F...n Solo abbonati |
| Account Planner | S...h Ho....ts Solo abbonati |
| Business Director | S....ey W...or Solo abbonati |
| Account Director | K...a G...n Solo abbonati |
| Director | R...n W..b Solo abbonati |
| Executive Producer | E...na Mo....an Solo abbonati |
| Direttore della fotografia | K..t B....er Solo abbonati |
| Editor | ..c B...r Solo abbonati |
| Sound Design Company | Fr....in R..d Solo abbonati |
| Media Agency | S....om Me.....st Solo abbonati |
| Media Director | M..t ..m Solo abbonati |
| Media Director | J...e J...s Solo abbonati |
Smoking Outdoor
The seafood brand Sealord promoted its smoked salmon with an original stunt: a billboard has been turned into a big-size demo of their production process. The two champions of the company Joe and Gav literally burnt logs to smoke salmon on a giant billboard to show how their smoked salmon is traditionally handmade by Sealord. The operation has been filmed and then broadcast to promote Sealord brand around New Zealand.