It is a well-known fact that, in Lebanon, there are 6 women for every man. Ladies are mainly single. Valentine’s day coming, Exotica flower shops have decided to help them to secure a Valentine. It was done in several steps. Beginning of January, a print campaign reminded girls that a lot of women missed Valentine the previous year. Then the launch and promotion of Ivy’s blog (a single and dynamic single lady) and the distribution of roses with an online language decoder engaged women to make the first move. The association between Ivy’s blog and Exotica brand increased the flowers sales, resulted a huge free PR coverage