Leo Burnett revamps old Museums

Sukiennice Museum in Poland suffered from a lack of interest from the population specially from young people. Interesting stories connected with paintings (with crime or romance) have been selected and brought to life. Interactive posters linked to text or phone messages and communication on facebook invited people to discover stories in visiting the museum . There, augmented reality contributed to animate the visit showing the stories behind the workarts.
TitoloStories Behind the Paintings (235s)
Agenzia
Campagna Stories Behind the Paintings
Cliente Sukiennice Museum
Marca Sukiennice Museum

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