34 million people pass Piccadilly Circus every year. How can an advertiser distinguish itself there? It is related with the perspective. McDonald's and its agency have created a lighting moving poster with which each walker had the possibility to interact in presenting himself
| Titolo | Piccadilly Circus |
| Agenzia | Leo Burnett |
| Campagna | Piccadilly Circus - McDonald's |
| Cliente | McDonald's |
| Marca | McDonald's |
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| Posted | Dicembre 2009 |
| Settore | Solo abbonati |
| Tipo di Media | Esterna |
| Creative Director | Jo....an B...ey Solo abbonati |
| Creative Team | M...y V...i Solo abbonati |
| Creative Team | G...y M...s Solo abbonati |
| Producer | C...re T...or Solo abbonati |