| Titolo | Save as WWF Format |
| Agenzia | Jung von Matt/365 |
| Campagna | Save as WWF Format |
| Cliente | WWF |
| Marca | WWF |
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| Posted | Mag 2011 |
| Settore | Solo abbonati |
| Tipo di Media | Interattivo |
| Chief Creative Officer | A...n J...um Solo abbonati |
| Creative Director | D...te Spe........rens Solo abbonati |
| Executive Creative Director | ..n Re.....en Solo abbonati |
| Art Director | M....el K...el Solo abbonati |
| Art Director | Al.....er No....as Solo abbonati |
| Copywriter | M....el K...el Solo abbonati |
| Copywriter | H....ng Mull.........usen Solo abbonati |
| Copywriter | L..a G...k Solo abbonati |
Green Format
A PDF file whatever its weight saves a document and thus, can save a tree. However PDF file can be printed. WWF and its agency Jung von Matt have decided to create a new file format to save documents, but without printing them. The WWF Format is free, looks like a pdf, but can’t be printed. It has began to be used and thus spread through the internet world ensuring promotion also for the WWF brand. The internet green revolution is up to us.