| Titolo | The Happy Flag |
| Agenzia | McCann Copenhagen |
| Campagna | The Happy Flag |
| Cliente | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
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| Posted | Ottobre 2013 |
| Settore | Solo abbonati |
| Slogan | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | A....as Da.....st Solo abbonati |
| Chief Creative Officer | M...el B....ca Solo abbonati |
| Executive Creative Director | ..e ..n Solo abbonati |
| Creative Director | M..s O..t Solo abbonati |
| Copywriter | R....rd B...ow Solo abbonati |
| Art Director | ..a Wa....rk Solo abbonati |
| Art Director | M...al Si.....icz Solo abbonati |
| Art Director | G....el M...er Solo abbonati |
| Copywriter | G....el M...er Solo abbonati |
| Producer | Ca.....ne ..e Solo abbonati |
| Account Supervisor | M...en In....nn Solo abbonati |
| Account Supervisor | A...ei Ka.....dov Solo abbonati |
Flagged billboard
Denmark is one of the happiest country in the world. Coca-Cola has recently noticed that the Danish flag was hidden in its logo. It has given the brand and the agency McCann an occasion to spread happiness through the country. At the airport, Danes have a tradition to welcome people with Danish flags. Therefore, Coca-Cola has created a special outdoor ad where people could pick flags straight from the logo to share the happiness of welcoming travelers.