Digital Advertising and entertainment

How to offer the passers-by the possibility to control the advertising

Lukas Lindemann Rosinski agency had to promote the new Mercedes-Benz Van model, the Viano. Friedrichstrasse underground station in Berlin is one of the most frequented one in Berlin. A system has been developed to recognize the remote car keys signal to start a new film on the interactive advertising displays: the side door of a digital Viano open to let different passengers descending from the car, each time to surprise the passers-by in giving the impression that the Viano is a very big vehicle. One of the film enabled the lucky passer-by to win a journey, in real life, in a VIP Viano in Berlin.
TitoloKey to Viano
Agenzia
Campagna Mercedes Key To Viano
Cliente Daimler AG
Marca Mercedes-Benz Van

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PostedFebbraio 2012
SettoreSolo abbonati
Tipo di Media Interactive Outdoor Experience
Creative Director T...as H...n Solo abbonati
Creative Director M...us K...er Solo abbonati
Creative Director Be....rd L...s Solo abbonati
Creative Director A..o Li.....nn Solo abbonati
Director T...r G...e Solo abbonati