| Titolo | Celebrating The Value Of Integration |
| Agenzia | Saatchi & Saatchi |
| Campagna | Celebrating The Value of Integration |
| Cliente | CoorDown |
| Marca | CoorDown |
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| Tipo di Media | Televisione |
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Difference should be a standard
March 21st was UN World Down Syndrom Day. At this occasion, CoorDown and Saatchi & Saatchi Italy have joined forces for a communication project to promote better integration of people with Down Syndrome into society. Alternative versions of well known national and international TV and print campaigns have run featuring actors with Down Syndrome in place of the original actors and models. People suffering from trisomy 21 have also taken part in well known live Italian TV shows. This innovative approach to communicate the normality of diversity and the importance of integration has been made possible thanks to a big partnership and involvement of media and brands like Carrefour, Enel, Illy, Pampers…